If your website isn't generating leads, it's not fulfilling its purpose.
Having an attractive website isn't enough—you need a lead-generation strategy integrated into every page. At May Marketing, we design with a single focus: transforming your website into your business's most effective sales tool.
Here's how we turn static websites into powerful lead-generating engines.
1. Speak Directly to Your Ideal Client
Confused visitors don't convert.
We ensure your website clearly communicates who you help, how you help them, and why it matters. Direct, concise messaging builds trust and maintains visitor engagement.
2. Use Strategic Calls-to-Action (CTAs)
Effective CTAs go beyond generic phrases like "Learn More."
We create action-oriented buttons such as:
- "Get a Free Quote"
- "Schedule Your Consultation"
- "Claim Your Spot Today"
These CTAs are strategically positioned throughout your site to capture attention at optimal conversion moments.
3. Capture Leads with Simple Forms
We integrate conversion-friendly lead capture options—from contact forms to scheduling tools and gated downloads—all optimized for seamless use on both desktop and mobile devices.
4. Design for Trust and Credibility
Client testimonials, recognizable brand logos, and clear service descriptions significantly enhance credibility.
We strategically place these trust signals throughout your website to give visitors the confidence to take the next step.
5. Leverage SEO for Organic Lead Flow
A lead-generating website requires targeted traffic.
We implement effective on-page SEO strategies to rank your site for keywords your potential customers are actively searching—consistently bringing more qualified visitors to your site each month.
