- Your homepage should immediately say what you do and where you do it
- Show your three main services clearly above the fold
- Build trust with real reviews and job photos
- Make your contact or quote form impossible to miss
- Use local SEO structure: keyword+city in your headline, strong meta, internal linking
- Want the full step-by-step guide? DM me on LinkedIn and I’ll send it over.
Why Most Homepages Keep You Stuck on Page 2
I’ve seen it over and over: Service businesses with “pretty” websites that don’t bring calls. Most have two things in common—no clear offer at the top and not enough location signals for Google to trust them. If visitors can’t figure out exactly what you do for customers like them (in the first 5 seconds), and Google doesn’t see you as a real local business, you’ve already lost the lead and the ranking.
The Homepage Sections That Actually Matter
Hero Section
- Use a headline with your main service + location (“Your Trusted Remodelers in Lebanon, OH”)
- Bullet out core services and service areas right up top.
- Add a single, no-excuses CTA (like “Get an Estimate” or “Call Now”)
Main Services
- List your three primary services in keyword-rich blocks—2-3 lines each, with links to your detailed service pages.
- Actual examples or photos work better than icons.
Proof & Trust
- Show 2-4 real reviews, job photos, or project highlights.
- Use specifics: “See why 200+ Mason homeowners trust us.”
About/Why Us
- Two or three lines about your local experience, licensing, or unique guarantees.
- Let people know you’re not a franchise or random out-of-towner.
Service Areas
- Dedicated section: List counties/neighborhoods/cities, each linking to a location page if you have them.
- Not just an afterthought! Google wants to see these.
Obvious Calls to Action
- Lead forms, phone number, text button—top and bottom.
- Don’t tuck these away at the footer.
Google Loves This (And So Do Your Customers)
- SEO Title: Start with your keyword and city, then your business
- Meta Description: Just use your hero intro, keep it under 155 characters
- Header Tags: One H1, clear H2s for each section
- Consistent NAP: Name, address, and phone at the bottom
- Internal Links: To each service, service area, and blog post
- Alt Text: Describe every image in plain language, including keyword+city
Ready for the Complete Breakdown?
This is just a taste. My full guide walks you through every single section, includes swipe copy for your headlines and CTAs, SEO templates, and even a checklist for your site launch.
Want the full PDF?
DM me on LinkedIn and I’ll send it to you directly.
If you’re serious about making your homepage your #1 sales tool and not just a digital business card, grab the guide. Just the strategy I use for clients who want results.
Like this playbook? For more web, local SEO, and marketing tips that work for real-world service businesses, follow me on LinkedIn.
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Written by Quinn May | May Marketing SEO — Building websites that get calls, not just clicks.
